B2B SaaS Marketing Operations Agency

Achieve predictable revenue through advanced marketing operations

Streamline your processes and technology to boost everyday marketing performance.

Marketing Operations for SaaS

Maximize your marketing investments, from tech stack to Ad Spend

Our Customer Generation model powers the processes, automations, and programs that drive success.

01
Allocate ad spend for maximum ROI
Use accurate financial modeling to focus your budget on the most profitable campaigns and channels, backed by solid data.
02
Supercharge your marketing automation platform (MAP)
Align systems with your business processes to increase deal velocity, streamline teams, and attract your ICP.
03
Seal your lifecycle funnel
Identify and fix leaks throughout the customer journey, ensuring ongoing marketing optimization with insights from targeting, conversion tracking, and lead scoring.
04
Enhance Paid Media and SEO with pipeline insights
Standardize data collection and visualization to optimize CRM and marketing automation, enabling detailed funnel reporting and analysis.

Gain clarity, consistency, and control over your Marketing Efforts

We apply the Customer Generation method to SaaS content and SEO, shaping your content strategy around the needs, buying signals, and research behaviors of your ideal customer profile.

Our approach ensures content not only ranks well but also delivers targeted value that engages and converts your ideal customers through email, Slack, and social sharing.

Our Approach 

Our Services

Boost marketing revenue with Precision

Marketing operations are the foundation of data-driven, high-performance campaigns.

MAP Audit & Optimization

Optimize your Marketing Automation Platform to align sales and marketing with consistent, trustworthy data.

Lifecycle Visualization

Identify and resolve lifecycle bottlenecks to increase conversions and improve LTV ratios.

Offline Conversion Tracking & Reporting

Gain better insight into your marketing performance and make data-backed budget decisions.

Lead Scoring & Routing

Streamline lead management with optimized scoring and routing that will enhance sales efficiency.

Integrations & ABM

Receive expert support for ABM with seamless integration of your Marketing Automation Platform.

Pipeline Nurture & Email Campaigns

Plan, execute, and refine nurture and email campaigns within your MAP for optimal results.

Accelerate your revenue growth with Directive's marketing operations

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